Kim Bartlett & Tess Dean
STASH App Co-Founders
When a technology company is born in a carpool line and raised on the sidelines of kids' sporting events, you know the product will be tailored for families with busy lives.
STASH app launched this fall in the app store as a way to share all of the great contacts and resources that run your life (but without all the noise of neighborhood websites). It was the brainchild of local moms, Kim Bartlett and Tess Dean. After spending nearly two decades in TV news (Kim) and enterprise software (Tess), the two knew that being the CEO of the house required a serious management tool.
What prompted you to be in this position?
We left our jobs in the corporate world to run our families and realized we needed a better toolkit to manage our homes and the busy lives of kids, spouses and pets.
Describe what your company does.
STASH is an app where you can find truly trusted resources for all the things that run your life (think dentist, plumber, babysitter etc.) STASH turns your friends and family into your trusted search engine. STORE, SEARCH, and SHARE all the contacts that run your busy life.
Is there anything extraordinary about this business?
We are a tech company founded in the carpool line by two moms for moms.
Given your business expertise and the nature of what you do, what advice can you offer to other female business owners?
If you don’t know the answer, or you are stuck on how to proceed, remember that you have a huge network of smart women in this town waiting for your call.
How did you decide on this industry?
We were moms with a problem. We didn’t have a solution so we marched down to a tech incubator with our idea.
What section of town is the business, and does it affect your clientele?
We built the business in Buckhead but all the in-town neighborhoods are our target market!
Where did you grow up?
Both of us are from Florida.
Tell us about your family.
We have 6 kids, two husbands and 4 pets between us.
What are your hobbies and interests?
Tennis, Philanthropy, Yoga, Reading, Skiing, Travel, Momming while Mompreneuring.