When it comes to maintaining a home, the roof is often overlooked—until a problem arises. Roof Maxx, a locally owned business in Rogers, is changing that with an innovative, plant-based rejuvenation treatment that extends the life of asphalt shingles while saving homeowners money. Co-owned by Joe Hardin and Mark Ford, both Pinnacle Country Club residents, Roof Maxx is bringing a much-needed alternative to roof replacement in Northwest Arkansas.

For Joe Hardin, the journey to Roof Maxx started with his own home. After a friend’s son inspected his roof and found hail damage, Joe was hopeful that insurance would cover the cost of a replacement. However, after a year-long battle, his claim was denied—leaving him with two options: pay over $30,000 out of pocket for a new roof or risk further deterioration.

That’s when he discovered Roof Maxx. After realizing the treatment could restore and extend the life of his roof at a fraction of the cost, he searched for a local provider—only to find the closest one was in central Arkansas. Seeing a need in Northwest Arkansas, Joe teamed up with Mark Ford to bring Roof Maxx to the area, ensuring homeowners had access to this affordable and sustainable solution.

Roof Rejuvenation – A plant-based treatment that restores flexibility to shingles, extending a roof’s lifespan by up to 15 years with repeated applications.

Roof Cleaning – Removing dirt, moss, and algae to keep your roof in top shape.

Surface Cleaning – Refreshing sidewalks and driveways to enhance curb appeal.

By choosing Roof Maxx, homeowners can save up to 70% compared to a full roof replacement, while also reducing landfill waste.

“Asphalt shingles lose their essential oils over time, becoming brittle and prone to damage—just like an unmaintained road that cracks and deteriorates,” explains Roof Maxx. Their treatment replenishes these lost oils, preventing granule loss and shingle blow-offs while maintaining the roof’s integrity.

In addition to rejuvenation, Roof Maxx, through its Home Heroes division, provides roof repair and replacement services, including assistance with insurance claims and new construction projects. With multiple solutions and financing options available, homeowners receive the best return on their investment.

For a free assessment and estimate, contact Joe Hardin or Mark Ford at (479) 425-5901 or mford@roofmaxx.com. Roof Maxx is proud to serve the Pinnacle community and all of Northwest Arkansas with sustainable, cost-effective roofing solutions.